The best advice to a small business owner for that matter to a large business owner is never stop thinking about how to delight your customers not to satisfy your customer but to the light your customer and when you wake up in the morning start thinking about it during the day think about it and I think about it and and dream about it and no company ever failed but that had millions of delighted customers and you start with a magic item on her this time is no substitute for hard work the best time ever gonna have is when it starts out just you and it be great if it grows into a wonderful big profitable company but you’re never going to be happier and more satisfied than you are in the first year or so of getting your business going because you do every single thing you sweep up when everybody goes home you’re the first one in a plug in the coffee pot so when your people come in they have hot coffee and can get straight to work work through lunch set an example form but there’s no substitute for hard work people say lock yes but the hearty work the lucky against my advice to a small business owner or any entrepreneur would be not to be discouraged if the business you end up with is not the one you started out to to pursue because so often you encounter difficulties you encounter failures and the important pieces to learn from each of those very quickly and to pivot and to move on to the idea that works of course have to be close to your products close your customers and think about them that’s the most important but don’t forget to think about your business what your plans are what you want to do next how to take your business to the next level again think about being in your business but think about your business as well my best advice is to really work hard to clarify what your purposes and so be able to articulate that able to communicate it and the simple science and the reason that’s important is as you bring people into your company I think the most important question you’re awesome is why are you here why do you want to join this company and if you hear that purpose back if you hear the passion around the purpose makes everything a whole lot easier any skill can be learned and taught option can not being an entrepreneur can be a roller coaster ride at times you will have great days you will have not so great days you may even from time to time have an awful you’ve got to stay focused and stay level headed and keep your feet on the ground companies that do well at some level even though it may not be written down on a piece of paper need to have kind of a clear strategy of why they’re different why they’re adding value why they’re producing something special that customers need them not getting now so I I think there’s a clear sense of strategy and you can get all the people aligned around that then you get a lot more power than if you just scrambling and working harder and harder and and and without without that clear direction so that that’s my one piece of advice.


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